OOZcollections :: real estate and design

September 9, 2009

Vertical Farm World

There’s a side effect after eating junk food or fast food: you eventually become sick and tired — the sweet too sweet, the salty too salty. We begin to forget that food is supposed to taste like in its original natural state. Around June of 2009, I was introduced to the new concept of Vertical Farming. Since then, I have had an increasingly growing interest about this topic. It is a merging concept and application of design, architecture, real estate, and environmental science. It is obvious that the world has been changing rapidly for quite some time, and I believe that we as humans we have come across something cool and useful. As we face the many challenges the future brings us, we have two choices: move forward or fall behind. If the vertical farm has the possibilities – to keep food natural, promote healthful living, avoid overuse of pesticides, fight poverty in developing countries, and etc. – then why not give it a chance? Although it requires strategies and is heavily resourced, I believe that if successful, the benefits will outweigh the disadvantages and the marginal benefits greater than the marginal costs.

-Vivian

 

Dickson Despommier talks to Next American City at his Columbia University office about what vertical farms would mean for cities and for the globe.

Source: americancity.org

http://americancity.org/daily/entry/1769/

Revisiting Vertical Farms

Next American City | Mon, Aug 24th, 2009 | Category: Interviews | Tags: next american city, hamida kinge, dickson despommier, vertical farms, columbia university

In perhaps the most public airing of his views and ideas to date, Dickson Despommier wrote an op-ed for Sunday’s New York Times about his “vertical farms” concept. In February, Hamida Kinge conducted a lengthy interview with Despommier, which appears below:

The way skeptics see it, Dickson Despommier has a lot of explaining to do: He’s got big plans for the future of farming. By 2050, the planet will have to feed three billion additional mouths, and traditional farms, which threaten food security by deforestation, the use of fossil fuels and ecosystem destruction, will not be able to hack it. Dr. Despommier, an environmental health scientist at Columbia University, believes the answer lies in the vertical farm, a glass-walled structure that can be designed as tall as a typical skyscraper, and can be located inside city bounds or around city limits.

It sounds quixotic at first, and Despommier readily admits that there is much he cannot answer until he secures funding to build a prototype. But he asserts that every process used in a vertical farm, from the agricultural to the mechanical, has been implemented in some capacity elsewhere, so there are no new mechanics or science involved. Still, vertical farms would be incredibly complex to build and operate, and consequently carry an enormous price tag, which is the main complaint of critics. The farms would also require accessory structures, like labs and seedling nurseries. Despommier intends the energy used by a vertical farm to be self-generating: Plant and waste-water solids would be incinerated to generate electricity. The host city’s gray water would be remediated and infused with nutrients to grow crops, a soil-less process called hydroponics. If the gray water plan works, it could save a city like New York – which dumps a billion gallons of remediated gray water into the Hudson each day – a lot of water and, consequently, a lot of money.

Furthermore, vertical farms would require plenty of staff—which would mean plenty of jobs, grins Despommier. He is fairly confident that, if a few vertical farms are successful, the government will begin to provide tax incentives to encourage their construction. Several cities and countries have expressed interest, including New York City, Shanghai, Masdar City (a zero-carbon solar city under construction in Abu Dhabi) and the country of Jordan. And Despommier believes it’s an especially good sign when a Nobel Prize winner likes your work: At last year’s World Science Forum, his concept won the praise of Steven Chu, the new head of the Energy Department. And anyway, Despommier wonders, with the stakes high for the future of food, is there really an alternative for the future of farming?

Next American City spoke with Despommier at his Columbia University office about what vertical farms would mean for cities and for the globe.

A New York Times article last year suggested that investments in vertical farms in areas of prime real estate would not be likely because other businesses would yield more of a profit. What’s your take on that?

Despommier: I don’t think you’d have a problem convincing developers that this would be a good idea because [vertical farms] would generate money, jobs, and become tourist attractions, I think. But for the most part, I don’t think you’d put [a vertical farm] on 5th avenue and 42nd street.

We took this idea to [an environmental justice] group called WE ACT. Five of our students had [to determine] what would happen if you placed a vertical farm inside Harlem. They showed [WE ACT] some of these designs and said, “We’re thinking about vertical farming inside the city.” And they asked, “What’s a vertical farm?” so that sat down and told them. And WE ACT said, “We’ll show you a place. Put it right here.” That’s how positive they were about it. Even [Manhattan Borough President] Scott Stringer, and Rosemonde Pierre-Louis, who is his deputy mayor for the borough, both have really strong feelings about wanting this to happen inside Manhattan. Where? I don’t know. But I can identify some other places. What about Floyd Bennett air force base? That’s 25 square miles of property that is unused. What about Governor’s Island? I would [also] like this retrofitted into schools, hospitals, senior citizens facilities, on the tops of apartment houses, maybe three of four stories.

If those real estate costs are high, and if the vertical farm employs several people, how would you keep food costs low?

There is no packaging in the vertical farm, so you can eliminate that cost. There’s no storage – [produce is] sold fresh daily. What you don’t sell, you recycle through the energy recapturing system because you don’t want it to rot. You could probably sell [leftovers] to value-added food processing. There’s no shipping. There’s no pesticides or herbicides or fertilizers used so there’s none of those costs. There’s no extra costs added for loss of crops due to weather and crop failures. And you get more than one crop per year because you’re continuously farming inside, so all of these things tend to lower the cost.
Give me an example of a country that is interested – one where it seems promising that they might fund a prototype.

One of the requests we have that we think will actually result in an initiative is from the country of Jordan. I’ve had an inquiry from two separate [US AID representatives from Jordan]. They want me to come visit Jordan to explore the possibility of working with Hyatt hotels to produce vertical farm-like settings inside the hotel so that they’re carbon neutral. You can integrate food production into the hotel as well as energy recapture and all these other things, because, remember, it’s a desert. You’ve got wonderful sun. You don’t have any water, but if you drill down deep enough you’ll have water too. So we can accomplish a lot. If you’re constrained by New York City building codes or something like that, you might not be able to do this. If you go to Jordan they will give you an open invitation to try whatever you like.

With crowding, congestion and traffic already an issue for cities, and the trend of populations moving back to cities, how would trucks pick up massive amounts of produce inside a city?

Maybe they do at it night, or you restrict them to times. I think that by locating the farms at the periphery [of a city], you can alleviate the (traffic) problem. 

But is it also possible to put them in dense areas inside the city?

If you’re talking about big commercial ventures like a 30-story building, that’s probably not going to be in the center of the city because getting enough light into the building would be a problem. But if you’re talking about integrating a vertical farm into a restaurant, a new restaurant or a new school or something else, then the answer is wherever you’d like one.

You support the systematic abandonment of the traditional farm. If that happens, every bit of the food they once produced would need to be replaced in a vertical farm, plus more because of population growth. What amount of acreage would one vertical farm replace for one traditional farm?

It’s an interesting statement you just made: “If we have to abandon our farms.” I hate to tell you this, but we’re already doing it. And they have to do it, not because of vertical farming but because farming is failing. The climate change issues now have determined that what you used to be able to grow, you can no longer grow. [Also], overuse of pesticides have worn out the soil and created terrible situations.

The food and agriculture organization for the World Health Organization has repeatedly said that if we could just put trees back to where they used to be, you could slow [climate change] down. So the answer to the question to the ratio of land indoors to outdoors—that would depend on the crop, but the number that I’ve been given from the world expert on indoor farming – his name is Gene Giacomelli [of the University of Arizona Center for Controlled Environment Agriculture]  is that on average, for one acre of indoor land you save four to six acres of outdoor land. That was for tomatoes. For other crops you can make that ratio go way up. There was a guy who raised barley, which he used to feed his animals. So he decided to do it inside of a big shed. He saved 200 acres by just stacking them all up inside. Then he let (the outdoor land) go back to natural grasslands. And the government sent him a check for that because he was restoring the environment. And he still fed his animals. So when you present farmers with these options, they start to think, “I don’t have to raise corn to raise money, I can raise trees to raise money. I’ll become a carbon farmer.” I don’t want to put [traditional] farmers out of business. I just want them to grow something else. 

Let’s talk about the science side of food security. How will indoor farms reproduce the natural processes of cross-fertilization that keep species strong and biologically diverse?

If you make seed banks…[you ensure] the ability to maintain [hybrid vigor]. In other words, you don’t get stuck with inbred strains of plants because they become highly susceptible to diseases. So [the vertical farm would have] some buildings that would grow crops just for seeds. Outside I think it’s more difficult because you can get big losses due to weather events and to pests and this sort of thing. Indoors you can control all of that. [Keeping diseases out] is an easy thing to do because we know how to do it with people. It’s how you treat people in the ICU of a hospital so I want to treat my plants the same way. It adds an expense to the building, but it’s worth it, because outside, you lose 50% of what you grow before it gets to the market.

Moving to the developing world: Your website says the vertical farm could be the answer to hunger in poor countries. How would the food be affordable to people who might survive on just a few dollars a week, if that?

It depends on the altruistic nature and stability of the country. So, for example, in India, the middle class gains about 25 million people per year. So what do you do about somebody who makes two dollars a day? How do you feed them with the concept of a vertical farm? And the answer is you don’t. I can’t use this as an example and I don’t pretend to do that. What I want to happen is: Prototypes will eventually lead to versions of the vertical farm and the people who can afford them first are the same people who can afford [a cell phone]. I can take you to India – everybody has one! How can you afford that? And the answer is: Because you know what it does and it connects the entire country, without the need for infrastructure.

So would philanthropists who have an interest in a developing country’s population be the primary investors in the vertical farms in those countries?

[Yes]. I know an organization in Duluth, Minnesota. A Nigerian physician has organized Nigerian physicians in this country and wants to go back to Nigeria and build a large school/hospital complex with a vertical farm. I haven’t heard from him in a while but what I suggested to him was to organize the Nigerians in this country – and Hakeem Olajuwan was one of those people. That’s a very wealthy person with deep interests in Nigeria (etc, etc). But a country’s [successful immigrants] can do a great deal of good.

Clearly the world’s rising population plays a role in our myriad environmental crises. How many people is too many for the planet, and if there is an amount, how to keep the population below that number?

That’s a loaded question! As long as they have all the essentials – clean water, safe food, clothing, shelter. There is no upper limit as long as we can ensure these things. Joel Cohen is a world expert on population and he refuses to address that question and so do I.

http://americancity.org/daily/entry/1769/

September 1, 2009

under30ceo.net – a place for young newpreneurs

Filed under: Innovation, Lifestyle, Personal Development — Vivian Chen @ 12:58 PM
Tags: , ,

Today, while waiting to go to class and sitting in front of my computer in the computer center, I started my own 15 Things in the Next 15 Years. The list will be posted to my website http://www.ChenVivian.com when I finish the final draft. 

I’ve been reading like crazy. The real studying begins towards the end of / after college. 

Source: under30ceo.com

http://under30ceo.com/2009/07/29/7-things-i-learned-as-an-entrepreneur-in-the-past-6-months/

7 Things I learned as an entrepreneur in the past 6 months

July 29, 2009

 

Alexander_the_Great*This is the first post in series about ‘Entrepreneur lessons and mistakes’. Aside from being a person who has committed atrocious stupid mistakes in life, I also made numerous missteps in the past 6 months I’ve been out of college trying to successfully launch 2 start-ups at the same time. So far the only thing I have to show is plenty of gray hair at 21 which is why I decided to write this series to help fellow entrepreneurs learn from my mistakes. It is said that “only a fool learns from his own mistakes, a wise man from the mistakes of others.” What are you? A fool or a wise man/woman?*

These are the lessons I learned.

1. This sh*t is hard – Entrepreneur is not a job, but a lifestyle. Get used to late hours, 14 hour work days and best of all, getting absolutely nothing in return. Ask any Entrepreneur you know and they will tell you they wouldn’t have it any other way.

2. People are going to say NO to your idea and NO to you, A LOT – They are not evil people or even bad people, just people who don’t see the potential in your idea. I’ve been told no plenty of times and it doesn’t get any easier.

3. Your best ideas come when you are not thinking about it-  You know the story about Archimedes finding the Law of Buoyancy while taking a bath and running through streets shouting “Eureka,” naked? I’m not saying we should all take baths while trying to solve a problem, but it helps sometimes to stop thinking about the problem. You want to run the streets naked shouting “Eureka,” but I think there is a law against that behavior.

4. Read like crazy, especially when you are busy – If you haven’t figured it out already, the amount of knowledge needed to run a successful start-up is exponentially greater than the amount of knowledge you currently possess. Sure you can’t replace experience with reading, but that’s no excuse to making a stupid mistake which could have been avoided by simply reading a book.

5. There are two types of books you should read – Ones that teach the right attitude and the ones that teach the right skill. ‘7 Habits of Highly Effective Men’ by Stephen Covey falls in the first category and ‘Getting Things Done’ by David Allen and ‘Effective Executive’ by Peter Drucker falls in the latter category.

6. Hiring is a herculean task – Picking your team is more important than almost everything else in business. You can have a killer product, no competition in sight and millions in funding, but if you don’t have a good team, you are going to ultimately fail. Even when you have all those things going for you, it will nearly impossible to find the right person; think of when you have none of it going for you.

7. Its easier to be a great leader than a good follower – Hannibal led his soldiers from the front, Caesar’s mere presence in the battlefield caused his men to fight harder and Alexander was nearly killed fighting in the front lines. What are you going to do? Are you going to be in the sidelines shouting orders or are you going to get dirty in the field?

senthil 

This post written by contributor Senthil Nambi, check out his projecthttp://twitlens.com. He writes a blog “chronicling the life of a twenty something entreprenuer who just recently learnt how to spell entreprenuer.”

 

*So many familiar examples I saw in the article that I learned over the summer at a Business Strategy course. (Archimedes-eureka, Alexander the Great, Hannibal…=)

July 3, 2009

Don’t Be A Sheep

Filed under: Innovation — Vivian Chen @ 5:32 PM
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June 20, 2009

The Cookshow Factory

Filed under: Cookery, Food and Beverage, Innovation — Vivian Chen @ 10:05 AM

I am starting an events production project called “The Cookshow Factory” that will be based around fresh ingredients and the art of cooking along with beverage pairings. The point is to focus on cooking well, eating well, living well, and looking well. Savor the colors. Savor the flavors. Buon Appetito.

May 8, 2009

Lifestraw: Water For All

Filed under: Design, Innovation — Vivian Chen @ 9:33 AM
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source: http://www.ecodesignfreak.blogspot.com/

lifestraw

It’s good to know that government funding and scientific research can still develop positive inventions. I mean sure it’s cool that my phone can play music, take pictures, get internet, email, calculate, wake me up, play movies, entertain, send images, open doors, function as a remote control, grate cheese and… oh yeah make calls.

Imagine the lives that will be affected with this invention. Imagine how many children will see an age they never dreamed of. Imagine how many memories will be created now because people can DRINK WATER.

This is only one small step to solving a very serious problem and by no means is this the answer, but at least something has been created, HOPE.

April 27, 2009

Idea

Filed under: Innovation — Vivian Chen @ 11:00 PM

I think I have a great idea for lodging development in certain markets. Now what I need to do is to go elaborate on it, analyze it using Porter’s Five Forces model, the VRIO framework, do more research, elaborate, and make it come alive.

April 5, 2009

PirateColony

Filed under: Design, Innovation, Lifestyle, islands — Vivian Chen @ 7:01 PM
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A NEW UNDERTAKING: a planbook dedicated to improving the quality of living http://piratecolony.wordpress. com

PirateColony ~ Theme Party Island – the next level of leisure and celebration

the planbook will tackle subjects such as: food, water, sanitation, electricity and energy, transportation, lodging, leisure activities, landscape design, geography, building design and efficiency, clothing/fashion style, entertainment, etc…

http://www.piratecolony.net

April 3, 2009

Impromptu Studios

Filed under: Design, Innovation — Vivian Chen @ 11:36 PM
Coming Soon…
  • a new music-making experience
  • a place to discover and develop your personal style and design your own creative path
  • a merger for promoting ideas and polishing up skills
  • convenient access to production
  • no more obstacles in tacking industry hierarchy
  • no more climbing up the ladder
  • create your own ladder
  • a gathering place for like-minded creativity

March 26, 2009

The Making of an Entrepreneurial Generation: Gen Y

Filed under: Innovation — Vivian Chen @ 3:39 PM
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source: www.inc.com

http://www.inc.com/30under30/2007/the-entrepreneurial-generation.html

The Making of an Entrepreneurial Generation

How new technologies, a proliferation of resources, and a disenchantment with the corporate world are making Generation Y the most entrepreneurial in history.

By: Donna Fenn

Published July 2007

What better measure of a generation than its approach to entrepreneurship? Generation Y, born between 1977 and 1994, may well be on its way to becoming the most entrepreneurial generation in our nation’s history — and for very good reasons. They took their baby steps during our first true entrepreneurial decade, the 1980s; watched their parents “restructured” out of what were once lifetime corporate jobs; saw barriers to entry collapse as technology democratized the business start-up process; enrolled in newly-minted college entrepreneurship programs, which have increased seven-fold in the past six years.

No wonder that a recent study by The Global Entrepreneurship Monitor shows that 18- to 24-year-olds in the United States are starting businesses at a faster rate than 35- to 44-year-olds. The college campus is now a fertile breeding ground for company builders. “Forty percent or more of students who come into our undergraduate entrepreneurship program as freshmen already have a business,” says Jeff Cornwall, the Massey Chair in Entrepreneurship at Belmont University in Nashville. “It’s a whole new world.”

The rising stars on this year’s 30 Under 30 list would most certainly agree. We’ve got a few high school start-ups, and several more college dorm room launches. Some are already racking up revenues in the tens of millions, while others are just experiencing the first blush of success. But we think that all of them are worth watching, not just for the companies they’re running today, but for the ones they’ve yet to conceive of but will most surely start in the future. Because here’s the thing about Gen Y entrepreneurs: they’re lifers, or so they say: the majority plan to start more than one company in their lifetimes.

That’s true for our list, but that particular defining characteristic was also born out by a recent survey, conducted by OPEN from American Express, which compared Generation Y and baby boomer entrepreneurs. Fifty-nine percent of Gen Y company owners described themselves as serial entrepreneurs, compared to just 33 percent of baby boomers. Maybe that has something to do with their attitudes about risk: 72 percent said they actually enjoy taking risks, while only 53 percent of older entrepreneurs were risk junkies.

Sure, it may still be pie in the sky. It’s one thing to plan multiple companies, but quite another to actually launch them; and it’s typically far easier to take risks when you’re 22 than when you’re, say, 50 and saddled with a mortgage and your kids’ college tuition. But the stated intention to live an entrepreneurial life — and to start doing it before you’re old enough to order a drink legally — is part and parcel of Generation Y’s confidence, independence, and enthusiasm. And their impatience.

They’re often so antsy, in fact, that it’s not unusual for them to bail out of college to devote themselves to their businesses full time. Take Ben Kaufman, the CEO of Mophie, who enrolled in Champlain College in Burlington, Vt., because he was drawn to a program called BYOBiz (Bring Your Own Business). But when his iPod accessory company took off, so did Kaufman (for a year, anyway). Raj Lahoti felt compelled to do the same when things started cooking at Online Guru. They wouldn’t be the first entrepreneurs to eschew the classroom for the start-up trenches, but that kind of defection may tell us something about entrepreneurship education. “The old model was, go off and study liberal arts and when you’re a junior, we’ll give you an entrepreneurship course,” Cornwall says. “Now, if I wait until junior year, I’ll loose them. They want fulfillment and success and they’re not willing to wait 10 or 15 years. They want it today.”

And having it today is a lot easier than it used to be. Technology is now the great enabler for all businesses, but Generation Y entrepreneurs have an added advantage: a lifetime of exposure to interactive digital devices has given them an enviable comfort level with new technology and the ability to navigate and exploit the Internet intuitively. Yes, they’re starting exactly the kinds of businesses you’d expect: Sam Altman’s company, Loopt, provides GPS tracking for mobile devices; Dave, Catherine, and Geoff Cook launched myYearbook.com, a social networking site for high schoolers; Will Pearson and Mangesh Hattikudur started a trivia magazine with a website that’s an integral part of their brand.

  1. Ben Kaufman, Mophie
  2. Sean Belnick, BizChair.com
  3. Bo Menkiti, The Menkiti Group
  4. Sam Altman, Loopt
  5. Katie Kerrigan, Kathryn Kerrigan
  6. Byron Myers, Inogen
  7. Ali Perry, Inogen
  8. Brenton Taylor, Inogen
  9. Raj Lahoti, Online Guru
  10. Geoff Cook, myYearbook.com
  11. Dave Cook, myYearbook.com
  12. Catherine Cook, myYearbook.com
  13. Brian Taylor, Kernel Season’s
  14. Miles Munz, Interview Stream
  15. Randy Bitting, Interview Stream
  16. David Levich, Icedoutgear.com
  17. Dan Gershon, Icedoutgear.com
  18. Eric Liberman, Icedoutgear.com
  19. Ben Goldhirsh, GOOD
  20. Seth Berkowitz, Insomnia Cookies
  21. Alison Barnard, in-jean-ius
  22. Will Pearson, Mental Floss
  23. Mangesh Hattikudur, Mental Floss
  24. Nick Kenner, Just Salad
  25. Rob Crespi, Just Salad
  26. Hayden Hamilton, GreenPrint
  27. Benjamin Sann, BestParking.com
  28. Jason Wright, Feed Granola Co.
  29. Jason Osborn, Feed Granola Co.
  30. Alexis Demko, Lil Bogies

But this year’s honorees are also experts at using technology as a competitive tool to start and grow businesses in traditional industries: they sell shoes to tall women; bling to urban youth; houses to middle-market buyers; cookies to college students. Count on them, too, to use blogging and social networking to boost brand awareness of their products and services. They’re much more likely to rely on word of mouth and viral marketing than on traditional advertising and promotion. It works for them not just because they’re wildly social animals, but because they’ve grown up with the concepts of team work and collaboration. Nothing illustrates that more succinctly than the number of partnerships in our 30 under 30 list: more than half of our young stars started their companies with one or more partners.

You might also note that these entrepreneurs are particularly savvy about serving the needs of their own generation. There are approximately 73 million people in Gen Y — close to the number of baby boomers, and far more than Generation X, which weighs in at around 50 million. That’s a huge market filled with people whose buying habits and frames of reference are far different from previous generations. Their entrepreneurial peers are capitalizing on that by starting companies with a distinctly Generation Y point of view: IceOutGear.com, Mental Floss magazine, Insomnia Cookies, myYearbook.com, Interview Stream, and Mophie are all companies whose primary customer base is, like their founders, young.

But baby boomers, take heart: this is not an ageist generation. Some of our most successful 30 Under 30 entrepreneurs realize that there’s just no substitute for experience when it comes to growing a company, so they’ve brought on a few seasoned managers to help them navigate entrepreneurial waters. Mophie’s Ben Kaufman fired himself and hired a CEO in his 40s; Benjamin Sann runs BestParking.com with his step father; the three founders of Inogen all ceded senior management roles to their older investors. The generational mix isn’t always easy or comfortable, but it gives young companies gravitas, the kind of perspective on growth that might otherwise elude them for years, and the freedom to do what they do best — keeping their companies on the cutting edge of technology and market trends and, of course, conceiving ideas for more cool companies.

January 30, 2009

Hospitality Design Trends of 2009

Filed under: Design, Hotels and Resorts, Innovation, LODGING & RESTAURANTS — Vivian Chen @ 2:35 PM
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source: hotelsmag.com

http://www.hotelsmag.com/blog/380000638/post/1920039992.html?nid=3457&rid=1899835782

Hospitality Design Trend Forecast 2009  (by Roger Hill)

January 30, 2009

I spent this week at the ALIS conference in San Diego – enjoying the sun as well as some not-so-sunny industry forecasts. While waiting at O’Hare airport, I found inspiration at the magazine stand and decided to ask two of my esteemed colleagues to do some 2009 trend forecasting.
 
I have asked Julius van Heek and Meg Prendergast, two seasoned hospitality design professionals who are on the forefront of balancing design trends with clients’ needs, to share what they see on the design horizon this year.

1. What colors, fabrics and treatments do you expect to see a lot of in 2009, and what is standing out?

Prendergast: I still see the minimal use of patterns in interior design. Rich, lustrous fabrics are always a preferred direction since they add such depth to a room or space.

Technology is helping develop really cool treatments to standard products. I am particularly excited about micro-lasered leather for a new look.

van Heek: I expect a resurgence and spin on the muted tones that we experienced in the mid to late 80’s. Informally, I call these “Colorado colors” from the boom days of big ski residences. Look for muted tones of mushrooms, beiges, warmer/softer tones based on the browns, peaches to soft rusts/bronzes.

The evolution of “green/sustainability” will compound this color trend. The extrapolation and abstractions of pattern based upon nature’s influence will continue. Think sky (clouds), sand (color and texture) and flowers (gradation of one basic color).

I also expect that within this overall muted color/pattern palette, we will see a pop of vibrant color and/or pattern. Think of a beautiful, natural field with the pop of wildflowers coming through; or the calming effect of being underwater while being surprised by colorful tropical fish swimming by. Consider accents of Aubergine, deep purples, intense blues, hot reds.
 
2. What is catching your eye as a trend?

Prendergast: At every design meeting, I hear that modern and sleek is still top-of-mind, but with a softer edge.

3. Do you have a particular favorite trend of 2009?

Prendergast: Clients and, in turn, their guests, want spaces that work. Comfortable spaces that provide a lot of user-friendly flexibility seem to be key.

My personal favorite, however, is an art program that really adds character to a project. This is an investment that brings quality and value to any project and really sets the tone from a design standpoint. Moreover, beautiful art transforms mere spaces into places where we want to spend time. For the hotelier who wants to ensure that guests spend time in the lobby, an art program is the best way to go.

van Heek: I would say it is the gradation of color concept discussed previously. It is a good example of maintaining subtlety while still attracting attention to a wall, furniture piece or flooring material.

From a technological standpoint, I love what companies are able to do with laser cutting and/or etching. I’ve seen it in porcelain tiles, marbles/granites, leathers and glass and it seems to be an effective technique to add “subtle glam” to tried and true/basic material. Click here to see some examples of how etching can transform the basic to the extraordinary.

4. What are your clients asking for from a design standpoint?

Prendergast: It’s no surprise – ROI, ROI, ROI! Large or small, luxury or economy, this economic environment mandates solutions that will help provide long-term returns on investment for ownership.

5. What design trends do you predict will be dictated by the economy?

van Heek: If it is a high ticket concept/item, it better last and/or get better over time (think leather or beautiful wood flooring aging and getting more beautiful over time.) These pieces, however, provide amazing value and are worth the investment.

A good design team also always has their eye on ease of maintenance, which makes design cost-effective in the long term.

Finally, the line between work and play has been obliterated (not just blurred) in this economy and needs to be reflected in design. This trend started with the cell phone, migrated further by the Blackberry and has now been destroyed with the world economic situation. Business hotel and resort hotel design has meshed forever as a result of the times.

6. What design trick is your favorite “bang-for-the-buck” application?

Prendergast:
 Layers of gypsum board for a good way to add detail without the cost of millwork. There is also a lot of mileage to be gotten out of grout patterns without the hassle or expense of too many different stone materials.

van Heek: I always employ what I call “experience designing,” which entails thinking of the person who may be using the space, how they might use the space (flexibility) and then accommodating as many varied needs with the physical parameters of the space. When a designer approaches a project with this philosophy, the opportunities for value-engineering are more easily exposed.

Posted by Roger Hill on January 30, 2009

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